In this era of Dr. Google and rampant self-diagnosis, it’s becoming increasingly more confusing about where you should go when you’re injured or feeling sick — should you call your primary care doctor, visit an urgent care center or head straight to the ER? Often, the answer to that question isn’t always so black and white. Of course, life-threatening emergencies — a heart attack, bleeding that won’t stop, loss of vision, broken bone, serious head injury — absolutely require a visit to the ER. But for other conditions that aren’t emergencies but still require care within 24 hours, urgent care may be the best option, while saving you some time, money and inconvenience in the process. Here are some tips to choose the right place to go, should you fall ill or be injured.