Obamacare, Louis Vuitton, and a Crisis of Marketing

One of the saddest outcomes of the Republican moves against the Affordable Care act was that revelation that many ACA enrollees didn’t know Obamacare was the same thing. Patients tweeted things like “Down with Obamacare! I’m on an Affordable Care Act plan!” The same patients may well have voted for the current president and for anti-ACA Republicans, not realizing that they themselves would lose their health insurance. How did this branding mishap happen, in a world where everyone knows that Luxottica makes every single pair of machine-made sunglasses in the country and Lancome mascara comes from the L’Oreal people? The … Continue reading Obamacare, Louis Vuitton, and a Crisis of Marketing

Why electronic medical records are a disaster for some docs

One big reason doctors and hospitals have adopted EHRs is money. The American Recovery and Reinvestment Act of 2009 authorized Medicare to pay sizable annual payouts – up to $18,000 in the first year – to doctors who start using EHR systems. Continue reading Why electronic medical records are a disaster for some docs